Stonyfield Farm, an organic corporation started by Samuel Kaymen in 1983, really rocketed to prominence when its then president, Gary Hirshberg, discovered a way to increase his market share with not much marketing cost at all: where most companies marketed by saying all the benefits and improvements they have, Hirshberg began marketing what it did not have. And that missing...
read moreStonyfield Farm, an organic corporation started by Samuel Kaymen in 1983, really rocketed to prominence when its then president, Gary Hirshberg, discovered a way to increase his market share with not much marketing cost at all: where most companies marketed by saying all the benefits and improvements they have, Hirshberg began marketing what it did not have. And that missing...
read moreIn 2018, you can guess the politics of many people by which newspapers they read, and you could also do that 100 years ago. Certainly some people, like me, read both the Wall Street Journal and the New York Times but if someone defaults to MSNBC or Fox News, you can estimate their voting record with high levels of accuracy.read...
read moreIn 2018, you can guess the politics of many people by which newspapers they read, and you could also do that 100 years ago. Certainly some people, like me, read both the Wall Street Journal and the New York Times but if someone defaults to MSNBC or Fox News, you can estimate their voting record with high levels of accuracy.read...
read moreYesterday, Democrats in the U.S. Senate which, along with the House of Representatives, form the two chambers of Congress, which are one of the three branches of government,(1) refused to fund a "continuing resolution" to essentially keep funding government as is while a long-term budget is negotiated. Once again, there are a few claims that this will mean catastrophe for science funding,...
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