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Psychology

New Year’s Resolutions: Food Will Fail Before Facebook

January 10th came and went last week. Did you notice? Perhaps you did if losing weight was part of your New Year's Resolution.Because chances are that by day 10 you were off the wagon.What could you give up for the entire year?  New survey results show that Facebook and Twitter are easy to cast off but pizza, potato chips and french fries are far more difficult. Of the 1,000 individuals in...

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We Want To Believe: 86% Of Shoppers Make Buying Decisions Based On Sustainability

Industry Intelligence Inc., formerly ForestWeb, does surveys-for-hire in a number of industries, covering everything from food to paper to packaging.  Their 2012 EcoFocus trend survey addressed what makes the 'eco-friendly shopper' tick and concluded what marketing people who have bankrolled the future of their employers on sustainability want to see; 86% of U.S. adult grocery shoppers are...

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Does A Full Moon Mean More Psychological Problems?

The moon is both easy and tough to figure out. Of the many things Galileo got wrong, the moon was the biggest, despite it being studied for millenia by then, unless you think we only have one tide per day.  And last year some people wanted to believe an earthquake in Japan was caused by a 'Supermoon', where our friend Luna was slightly closer to us. read...

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Counseling By Math: Why Your Relationship Is A Sine Wave

Marriage counseling is so 20th century.  The 21st century may belong to relationship neuroinformaticians because they can create a mathematical model for efficient communication in your love life. The dynamics of love can look like a sine wave, with smooth, repetitive highs and lows.  That's probably not too bad.  We certainly try for a flat line but that is difficult to...

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Death Row Inmates Don’t Eat Health Food

Dr. Brian Wansink, professor of marketing  and director of the Cornell Food and Brand Lab, has tackled weighty issues such as what the paintings of "The Last Supper" can tell us about their diets, how kitchen spoons could be poisoning children and why we all think vegetarians are sissies.(1) read...

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Weekend Science: Alcohol Makes People More Social

Weekend Science: Alcohol Makes People More Social

Urban legend says that alcohol is a social icebreaker - and we want to believe, given our preference for commercials where impossibly attractive young people converge on some beach and all have a fantastic time, which is in contrast to actual beer gatherings where a lot of fights and arrests occur.(1)Want to look like this?  Drink alcohol. Credit: Shutterstock read...

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